Positioning · 6 min
The case-study CV
Most marketing CVs list responsibilities. The strongest ones argue a case: here was the problem, here was my judgement, here was the result. We outline how to make that shift without exaggeration.
Reading room
Short, practical essays on positioning, portfolios and progression — written by our advisory team.
Most marketing CVs list responsibilities. The strongest ones argue a case: here was the problem, here was my judgement, here was the result. We outline how to make that shift without exaggeration.
Not every promotion is the right move. We share a simple framework for deciding whether your next step should grow your title, your scope, or move you to a new sector entirely.
A marketing portfolio doesn't need to shout. We look at why restraint — three strong cases over ten weak ones — earns more trust in interviews.
How to present campaign outcomes with integrity — owning what you influenced, acknowledging what you didn't, and still making a compelling case.
The shift from doing the work to enabling it. What changes in how you think, communicate and measure your own contribution.
A job posting is a document of priorities. We explain how to decode what a marketing role actually values before you apply.